Data
Latest stories
AI anxiety and disinformation 'biggest concerns' for journalists
Amrita Sidhu: 'The vast majority of journalists are struggling to adapt and fear what these changes might mean for them.'
by Natasha Lee – Mar 18, 2025
MAGNA Media Trials and TikTok unveil the 'Blueprint for Tentpole Success' report
Hannah Rook: 'This makes shared events—and the unified audience they create — a uniquely powerful advertising opportunity.'
by Alisha Buaya – Mar 13, 2025
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Australians are prioritising meaningful travel experiences despite cost of living to challenges: Canvas8
Donna Berry: 'Yes, things are tough, but that’s also what makes Australians determined to take holidays.'
by Alisha Buaya – Mar 11, 2025
Research finds 28% of people aware of AI gender bias: Team Lewis Foundation data
Vesna Jaric: 'Equality is everyone’s responsibility. 2025 is the year for men and boys to stand alongside women and girls to help make change happen.'
by Alisha Buaya – Mar 8, 2025
Meta slams YouTube exemption in Australia’s social media ban for under-16s
'We are concerned the government's rapid, closed-door consultation process on the minimum age law is undermining necessary discourse.'
by Emma Shepherd – Mar 5, 2025
Australian marketers to increase AI budgets as adoption continues to ramp up: Canva data
Zach Kitschke: 'AI in marketing is no longer an experiment—it’s an essential strategy. If you’re not leveraging GenAI to drive creativity, efficiency, and measurable results, you’re already behind.'
by Alisha Buaya – Mar 4, 2025
Persistent pay gap across media and adland, management and corporate boards need to do more: WGEA data
Darren Woolley: 'For real change to occur this needs to be an ongoing effort by everyone from the board, C-Suite and shareholders down.'
by Alisha Buaya – Mar 4, 2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025
Australians watch 15 billion minutes of broadcast content: VOZ data
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly popular with under 55s.'
by Alisha Buaya – Feb 26, 2025