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Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
InfoSum expands into New Zealand with client partner appointment
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale.'
by Alisha Buaya – Apr 15, 2025
MAFS stars dominate March rankings for fastest growing local creators: Fabulate
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers as creators.'
by Alisha Buaya – Apr 8, 2025
TikTok faces €500M fine in Europe as US ban deadline looms
'Maintenance and AI engineers in China may be accessing data.'
by Emma Shepherd – Apr 4, 2025
1-in-4 Aussies eye 'Super Break' this April, says NRMA
According to the survey of over 1,000 NRMA members across NSW, 64% of those taking a break intend to travel, with most opting to stay within Australia.
by Emma Shepherd – Apr 4, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
Sharp decline in Dutton and Coalition sentiment ahead of May election: Captify data reveals
'The next few weeks will be critical for both parties, as they aim to regain ground nationwide.'
by Emma Shepherd – Apr 1, 2025
Mediaweek is now Australia’s most-read digital media news brand among its direct competitors
The 2025 Mediaweek leadership team is driving the brand’s continued momentum.
by Mediaweek Admin – Mar 24, 2025
First-party future: why Australian brands can’t afford to ignore data clean rooms
Lauren Wetzel: 'Data clean rooms enable brands to collaborate without compromising data control.'
by Emma Shepherd – Mar 21, 2025
Transparency, hope and connection, and nurturing connections: Ogilvy report reveals communications and marketing trends
Richard Brett: 'Navigating a way through this shifting landscape is crucial for brands and organisations, particularly as they face renewed scrutiny of their societal role.'
by Alisha Buaya – Mar 20, 2025
