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AFL and NRL grand finals dominate online news in September: Ipsos iris
Global news events, including the ongoing conflict in Israel, Gaza and Lebanon, rapper Sean ‘Diddy’ Combs’ arrest, and the presidential debate between Kamala Harris and Donald Trump, also drew audiences.
by Alisha Buaya – Oct 22, 2024
Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
by Mediaweek Admin – Oct 17, 2024
John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'
by Gareth Brock – Oct 17, 2024
Adele Burke joins InfoSum as sales director of Australia and New Zealand
Richard Knott: "Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network."
by Alisha Buaya – Oct 8, 2024
Bruno Rodriguez: What marketers need to know about Google AI Overviews
'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the impact of AI overviews.'
by Alex Cook – Oct 4, 2024
91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn
Cayla Dengate: "It will be important for workers to stay informed, upskill and continuously learn."
by Alisha Buaya – Oct 2, 2024
Melbourne Radio Ratings 2024, Survey 6: 3AW and smooth market leaders, Ross & Russ and Fifi, Fev & Nick flying, K&J slump
Ross and Russ lead breakfast overall, other majors in order are Fifi Fev & Nick, Jase & Lauren and then Christian O'Connell.
by Talon Editor – Oct 1, 2024
Afterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.
by Alisha Buaya – Sep 26, 2024
Australia ranked as top winter holiday for UK travellers: Taboola
Dave Struzzi: "Interest in warm weather destinations like Australia, The Caribbean and South Africa is spiking, highlighting strong demand for long haul trips this winter."
by Alisha Buaya – Sep 23, 2024
Paris Olympics and Paralympics coverage results in 5% audience growth for online sports category: Ipsos iris
The growth in the sports category represents an extra 735,000 Australians for a total sports audience of more than 15.6 million.
by Alisha Buaya – Sep 22, 2024
TV ratings 21 September 2024: Footy Finals Friday with wins for Swans and Sharks
Swans on their way to AFL Grand Final, Sharks bite the Cowboys
by Mediaweek Admin – Sep 21, 2024
Veridooh appointed as IPG Mediabrands' preferred verification partner
Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our clients."
by Alisha Buaya – Sep 16, 2024
TV ratings AFL & NRL Finals on Saturday 14 September 2024: Lions, Storm & Cowboys win
Lions steal a win after trailing GSW by 44 points, Sharks and Knights stumble
by Mediaweek Admin – Sep 15, 2024
Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Will Marks: “Marketers need to stop trying to simply “wait it out".
by Talon Editor – Sep 11, 2024
Foxtel Media integrates Kantar Media viewing data into Mediaocean platform
Kantar Media produced data will be available in SpectraMD as soon as early October.
by Talon Editor – Sep 10, 2024
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