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Holiday shopping 2024: What advertisers need to know
Data

Holiday shopping 2024: What advertisers need to know

From pinpointing peak shopping hours to unlocking the power of omnichannel strategies, AI-driven tools, and influencer marketing, discover how to stay ahead and maximise ROI in the year ahead.

by Emma ShepherdDec 6, 2024

Streem insights reveal the biggest news stories of 2024
Data

Streem insights reveal the biggest news stories of 2024

From the political twists of the US Presidential Election to the drama of the Paris Olympics and debates on nuclear power, 2024 was a year of stories that captivated Australia.

by Emma ShepherdDec 6, 2024

Australia’s top 10 most prolific chief marketing officers revealed
Data

Australia’s top 10 most prolific chief marketing officers revealed

Who topped the list of Australia’s most prominent CMOs? Streem’s 2024 rankings reveal the standout marketing leaders driving media buzz in 2024.

by Emma ShepherdDec 4, 2024

Magazines reach 14.8 million Australians: Roy Morgan
Publishing

Magazines reach 14.8 million Australians: Roy Morgan

Michele Levine: 'Magazines remain a powerful platform for advertisers to reach engaged and high-value audiences in both print and digital formats.'

by Mediaweek AdminNov 27, 2024

Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
News

Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia

Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for low double-digit growth.'

by Mediaweek AdminNov 25, 2024

Marketers are 'embracing messiness' and taking risks: We Are Social's Think Forward 2025 report
Marketing

Marketers are 'embracing messiness' and taking risks: We Are Social's Think Forward 2025 report

Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'

by Mediaweek AdminNov 22, 2024

New WGEA results show progress on gender equality, but more work ahead for Australian workplaces
Data

New WGEA results show progress on gender equality, but more work ahead for Australian workplaces

Mary Wooldridge: 'Employers are being held accountable by employees, prospective hires, investors, and the broader community.'

by Mediaweek AdminNov 20, 2024

Australians willing spend big with small businesses over larger competitors this festive season: GoDaddy
Data

Australians willing spend big with small businesses over larger competitors this festive season: GoDaddy

Tamara Oppen: 'It’s never been more important for small businesses to be front of mind and top of the screen.'

by Mediaweek AdminNov 19, 2024

REA Group teams up with LiveRamp to offer new data-driven advertising solutions
Data

REA Group teams up with LiveRamp to offer new data-driven advertising solutions

Rob Hudson: 'REA is committed to privacy best practices, and we continue to invest heavily in uplifting our privacy capabilities while ensuring we have appropriate consumer consent.'

by Mediaweek AdminNov 15, 2024

Marketing leaders prioritise measurement over privacy: Yahoo study reveals
Data

Marketing leaders prioritise measurement over privacy: Yahoo study reveals

Lorraine Donnelly: 'The findings from this survey show us where brands and agencies are feeling the pinch and where they see opportunity.'

by Mediaweek AdminNov 13, 2024

Are Media Ignite 2025: Heart of Influence research study reveals insights into the shopping journey
Data

Are Media Ignite 2025: Heart of Influence research study reveals insights into the shopping journey

The research study was conducted in partnership with the strategic insights business Pollinate.

by Mediaweek AdminNov 7, 2024

Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Data

Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report

Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of their time.'

by Mediaweek AdminNov 7, 2024

Streaming on par with FTA viewing as social media consumption decreases: Deloitte 2024
Data

Streaming on par with FTA viewing as social media consumption decreases: Deloitte 2024

Peter Corbett: 'Australians spend an average 44 hours a week, or around six hours a day consuming digital entertainment. This survey gives us a great insight into what they consume and why.'

by Alisha BuayaNov 4, 2024

Australian farmers trust agricultural media above any other form: ACM Survey
Data

Australian farmers trust agricultural media above any other form: ACM Survey

Tony Kendall: 'Our QARS research study lifts the lid on our farmers’ lives and the importance of agricultural media to their businesses.'

by Mediaweek AdminOct 24, 2024

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