Data
Latest stories
Cricket Australia to deliver real-time, actionable insights on fans
Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.
by Tom Gosby – Jun 12, 2025
Yahoo DSP extends partnership with Media Tonic in Victoria
John McNerney: 'Expanding into Victoria with Media Tonic, a long-standing and proven partner, ensures we can support this demand with the same expertise and trusted service our clients expect.'
by Alisha Buaya – Jun 12, 2025
Australia's advertising market projected grow by 4.1% to $17.7B: WPP Media
Melissa Hey: 'Our mid-year outlook reflects that Australia is a resilient market navigating global economic shifts.'
by Alisha Buaya – Jun 11, 2025
Online advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
by Alisha Buaya – Jun 10, 2025
Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'
by Alisha Buaya – Jun 5, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Ipsos iris April rankings show News Corp Australia leads on engaged reach
Pippa Leary: 'High levels of engaged reach drive outcomes for our clients.'
by Natasha Lee – May 21, 2025
54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
by Tom Gosby – May 21, 2025
40% of Aussies dislike travel booking process: The Growth Distillery
New research from The Growth Distillery and Verve reveals that 40% of Australians dislike the travel booking process, highlighting a key friction point for brands.
by Tom Gosby – May 20, 2025
