Data
Latest stories
Gen Z steer clear of credit cards, opt for debit in online shopping
Shannon Ingrey: 'Whether that is through choosing debit over credit, expecting faster delivery, or trusting detailed product reviews, they are shopping with intention.'
by Alisha Buaya – Jul 18, 2025
Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025
Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'
by Alisha Buaya – Jul 18, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025
Data exposes insights on State of Origin media coverage
Meltwater’s social data reveals QLD took the narrative lead in this year’s Origin series, despite NSW edging out in total mentions.
by Tom Gosby – Jul 11, 2025
63% of Aussie fans want brands to host live music events, says BRING report
BRING - Universal Music for Brands has unveiled a new report exploring how brands can better engage live music fans as behaviours shift post-festival disruptions.
by Tom Gosby – Jul 3, 2025
These are the five eCommerce marketing trends reshaping 2025
Taboola outlines five eCommerce marketing trends in 2025, with AI, mobile commerce, and influencer-led strategies defining the sector’s rapid evolution.
by Tom Gosby – Jul 2, 2025
APAC ad revenue growth up +7.9% in 2024 amid trade wars and geopolitical uncertainty: MAGNA
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
by Alisha Buaya – Jun 16, 2025
Australia leads the world as the most 'investment-curious' country
Australia has topped a global ranking of investment-related search activity, with stocks and crypto attracting the highest interest, according to BrokerChooser.
by Tom Gosby – Jun 16, 2025
