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Labor ramps up YouTube advertising while Coalition retreats just before election: Adgile
Shaun Lohman: 'What is fascinating about YouTube is that we can see in real time changes to strategy by the major parties.'
by Alisha Buaya – May 1, 2025
Major parties drive $36m digital ad spend ahead of federal election
Labor and Liberal parties lead $36 million digital ad surge on Google and Meta, outspending Clive Palmer’s Trumpet of Patriots.
by Tom Gosby – Apr 30, 2025
New MFA and Roy Morgan initiative brings inclusive insights to media planning
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
by Talon Editor – Apr 30, 2025
5D launches AI division to revolutionise how businesses leverage insights
Lyndall Spooner: '5D-AI can fundamentally change how businesses operate, understand and respond to competitor activities and the influence of technology on consumer psychology.'
by Alisha Buaya – Apr 28, 2025
Inside Google's new Ad Safety Report: Key policy updates and progress on election ads
In a Mediaweek exclusive, Google’s general manager of Ads Safety discussed combating bad ads and advertiser accounts, the reliance on human moderation, and policies around AI-generated election ads.
by Alisha Buaya – Apr 16, 2025
Power prices dominate election chatter amid rising voter frustration
Meltwater data shows power prices, cost of living and influencers driving public engagement around election.
by Tom Gosby – Apr 16, 2025
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
InfoSum expands into New Zealand with client partner appointment
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale.'
by Alisha Buaya – Apr 15, 2025
MAFS stars dominate March rankings for fastest growing local creators: Fabulate
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers as creators.'
by Alisha Buaya – Apr 8, 2025
TikTok faces €500M fine in Europe as US ban deadline looms
'Maintenance and AI engineers in China may be accessing data.'
by Emma Shepherd – Apr 4, 2025
1-in-4 Aussies eye 'Super Break' this April, says NRMA
According to the survey of over 1,000 NRMA members across NSW, 64% of those taking a break intend to travel, with most opting to stay within Australia.
by Emma Shepherd – Apr 4, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
Sharp decline in Dutton and Coalition sentiment ahead of May election: Captify data reveals
'The next few weeks will be critical for both parties, as they aim to regain ground nationwide.'
by Emma Shepherd – Apr 1, 2025
Mediaweek is now Australia’s most-read digital media news brand among its direct competitors
The 2025 Mediaweek leadership team is driving the brand’s continued momentum.
by Mediaweek Admin – Mar 24, 2025
First-party future: why Australian brands can’t afford to ignore data clean rooms
Lauren Wetzel: 'Data clean rooms enable brands to collaborate without compromising data control.'
by Emma Shepherd – Mar 21, 2025
The leading media trade publication in Australia.
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