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Australian advertisers cautious on AI as privacy reforms loom, IAB finds
Jonas Jaanimagi: 'The findings reflect a pragmatic industry adapting to both opportunity and obligation.'
by Alisha Buaya – Aug 5, 2025
Australian ad market hits record $9bn, but Television and News Publishing take a major blow in SMI Guideline report
Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June ad spend, according to Guideline SMI.
by Mediaweek Admin – Aug 5, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
Pureprofile launches AI-Powered message testing platform
Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.'
by Alisha Buaya – Aug 1, 2025
Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025
Interest in Indigenous issues falls to five-year low, Ipsos finds
Younger Australians remain engaged, but national interest in Indigenous affairs has dropped to its lowest point since 2020, according to Ipsos' annual study.
by Tom Gosby – Jul 23, 2025
2025 Trends data reveals consumers seek value, trust, and humanity
WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.
by Tom Gosby – Jul 23, 2025
Report predicts 'transformational' salary raises for media professionals in FY26
Hays’ FY25/26 Salary Guide shows media professionals are both top of the list for big salary bumps and bottom for satisfaction, highlighting a disconnect employers must address.
by Tom Gosby – Jul 23, 2025
Digital advertising industry tightens hiring, focus turn to AI skills
Gai Le Roy: 'This year’s review highlights not just the pressure points, but the pathways to sustainable workforce growth.'
by Alisha Buaya – Jul 22, 2025
NSW insures, QLD scores: GumGum reveals what got audiences' attention during the State of Origin
Georgia Falloon: 'When the stakes are high and emotions run deep, audiences become more engaged than ever.'
by Alisha Buaya – Jul 21, 2025
