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Agencies urged to reset communication as publishers speak out in WeGrow survey
Just 3 per cent of publishers believe agencies fully maximise sell-side partnerships, according to new research from WeGrow revealing critical gaps in agency-publisher relationships.
by Mediaweek Admin – Oct 13, 2025
Australia’s top loyalty programs revealed in Honeycomb Strategy study
Australians are signed up to more than eight loyalty programs but only actively use five, according to new research from Honeycomb Strategy.
by Mediaweek Admin – Sep 30, 2025
Global ad market forecast upgraded as social media spend surges
WARC has lifted its 2025 global ad spend forecast to $1.17 trillion, driven by a stronger-than-expected second quarter for social media.
by Mediaweek Admin – Sep 26, 2025
Australians watch 16 billion minutes of broadcast content: VOZ data
Karen Halligan: 'This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database.'
by Talon Admin – Sep 17, 2025
Marketers urged to rethink summer as Aussies spend $166 billion
Australians spent $166 billion between December and February, with oOh!media urging marketers not to overlook summer as a key retail moment.
by Mediaweek Admin – Sep 15, 2025
Live sport dominates FAST platforms as 84% of live events are sports
Amagi’s 15th Global FAST Report finds live content is now the heartbeat of FAST platforms, with sports accounting for the vast majority of live programming.
by Mediaweek Admin – Aug 28, 2025
Data privacy and customer service the top barriers to online shopping in Australia
New research from Publicis Sapient reveals the main friction points holding back Australian e-commerce, and the emerging role AI could play in fixing them.
by Mediaweek Admin – Aug 26, 2025
Nearly 14 million Australians visited a home and property site in July
Property platforms saw a spike in traffic in July as interest rate cuts and cost-of-living relief prompted Australians to revisit real estate plans, Ipsos iris data shows.
by Mediaweek Admin – Aug 22, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek Admin – Aug 21, 2025
How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.
by Talon Admin – Aug 13, 2025
