Data
Latest stories
Drowning in data? Why context is the power skill marketers want now
Melissa Gilson: 'I’ve worked in qualitative research for 25 years ... I've never been busier.'
by Natasha Lee – Nov 4, 2025
Australians are paying more for content but consuming less than ever
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
by Natasha Lee – Nov 3, 2025
OzTAM expands reporting as younger audiences shift screens
Streaming now dominates in key demos as the measurement provider expands to 21 demographic segments.
by Natasha Lee – Nov 3, 2025
Retail's reality check: 81% of Aussie baskets abandoned before buy
81 per cent of retail journeys collapse between digital discovery and in-store purchase.
by Mediaweek Admin – Oct 30, 2025
1000heads APAC builds stronger team
“These roles give us the lift to deliver bigger, smarter work every month."
by Vihan Mathur – Oct 30, 2025
If you don't own a Bluey book, you're in the minority
Bluey is the #1 children’s book brand in Australia, based on year-to-date sales figures from Nielsen BookScan.
by Vihan Mathur – Oct 29, 2025
Albanese government rejects push to relax copyright laws for AI training
The changes would've allowed an exception allowing for text and data mining.
by Makayla Muscat – Oct 27, 2025
Boomtown tipped for record-breaking summer as Aussies head regional
New SCA iQ research shows nearly half of metro Australians will head to regional destinations this summer.
by Mediaweek Admin – Oct 27, 2025
Turns out Aussies will visit just about anywhere to get their doomscrolling fix
It's even leading many of us to sacrifice sleep, hobbies, and real-world connection.
by Natasha Lee – Oct 21, 2025
The Weekend Box Office gets a taste of reality with Tron: Ares
For the final weekend of the school holidays, it was up to Tron: Ares to drive box office. The kids love Jared Leto, right?
by Talon Admin – Oct 13, 2025
