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Captify introduces Green Media Product in partnership with Scope3
The GMP aims to help clients eliminate the least sustainable inventory from media buys.
by Mediaweek Admin – Mar 7, 2024
Big Ads integrates Oracle Contextual Intelligence into its Buddy Decarbonise platform
The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics.
by Mediaweek Admin – Mar 6, 2024
IAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
by Mediaweek Admin – Mar 6, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
by Mediaweek Admin – Mar 4, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Ipsos iris partners with OzTAM to integrate BVOD audience data
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
by Mediaweek Admin – Feb 27, 2024
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry
"Companies are going to be taking a long, hard look at where they stand against the market."
by Talon Editor – Feb 27, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
TBWA's Backslash Edges report points to "broader story of survivalism"
Renata Yannoulis: "These edges specifically point to a broader story of survivalism in a rapidly changing and increasingly chaotic world."
by Mediaweek Admin – Feb 26, 2024
Taylor Swift, Queen Mary and holiday planning garnered the most interest in January, Ipsos iris data reveals
Ipsos iris data reported travel content had the highest audience in January.
by Mediaweek Admin – Feb 22, 2024
Half of Australians are pessimistic about society and believe the "country is in decline", Ipsos reports
67% of Australians believe that "Australia needs a strong leader to take the country back from the rich and powerful".
by Mediaweek Admin – Feb 21, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
Guideline SMI to share what's next for Australia's booming Retail Media sector
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
by Mediaweek Admin – Feb 19, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
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