Data
Latest stories

Are Media Ignite 2025: Heart of Influence research study reveals insights into the shopping journey
The research study was conducted in partnership with the strategic insights business Pollinate.
by Mediaweek Admin – Nov 7, 2024

Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of their time.'
by Mediaweek Admin – Nov 7, 2024

Streaming on par with FTA viewing as social media consumption decreases: Deloitte 2024
Peter Corbett: 'Australians spend an average 44 hours a week, or around six hours a day consuming digital entertainment. This survey gives us a great insight into what they consume and why.'
by Alisha Buaya – Nov 4, 2024

Australian farmers trust agricultural media above any other form: ACM Survey
Tony Kendall: 'Our QARS research study lifts the lid on our farmers’ lives and the importance of agricultural media to their businesses.'
by Mediaweek Admin – Oct 24, 2024

AFL and NRL grand finals dominate online news in September: Ipsos iris
Global news events, including the ongoing conflict in Israel, Gaza and Lebanon, rapper Sean ‘Diddy’ Combs’ arrest, and the presidential debate between Kamala Harris and Donald Trump, also drew audiences.
by Alisha Buaya – Oct 22, 2024

Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact
Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'
by Mediaweek Admin – Oct 17, 2024

John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'
by Mediaweek Admin – Oct 17, 2024

Adele Burke joins InfoSum as sales director of Australia and New Zealand
Richard Knott: "Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network."
by Alisha Buaya – Oct 8, 2024

Bruno Rodriguez: What marketers need to know about Google AI Overviews
'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the impact of AI overviews.'
by Mediaweek Admin – Oct 4, 2024

91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn
Cayla Dengate: "It will be important for workers to stay informed, upskill and continuously learn."
by Alisha Buaya – Oct 2, 2024
