Data
Latest stories
Interbrand and Unyoked partner to create work in nature policy
Nathan Birch: "The world of work continues to change for creatives, and not necessarily for the better."
by Talon Editor – Apr 10, 2024
Ogilvy PR Believability Index: Aussies want more science in clean energy comms
"The results show that the renewable energy transition is vulnerable to disinformation."
by Talon Editor – Apr 9, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
The Trade Desk: Two-thirds of Aussie ad budgets wasted on disengaged online platforms
The Trade Desk surveyed 2,002 Australian consumers in late 2023.
by Talon Editor – Apr 5, 2024
IAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
by Talon Editor – Apr 4, 2024
Catalano: View will bring finance propositions to market as Domain 'stagnates'
Catalano: "Domain’s audience has stagnated and we’re seeing some agents downgrading or dropping them."
by Talon Editor – Apr 3, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by Talon Editor – Apr 2, 2024
Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Talon Editor – Mar 26, 2024
1 in 10 Australians switched brands in response to data breaches: Dentsu report
A quarter of respondents had their data stolen with malicious intent. Dentsu said this proves brands must earn and maintain trust.
by Alisha Buaya – Mar 26, 2024
Murmur Group teams up with Aryma Labs for data-driven marketing solutions
The agency will be the sole channel partner for Aryma Labs.
by Alisha Buaya – Mar 25, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Talon Editor – Mar 13, 2024
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Talon Editor – Mar 8, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
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