Data
Latest stories
DoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
by Alisha Buaya – May 13, 2024
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Talon Admin – May 13, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
by Alisha Buaya – May 3, 2024
Mutinex launches DataOS, a new solution for data warehousing
Mutinex said some customers have already cut the time to build an optimised data warehouse by 70%.
by Talon Admin – Apr 30, 2024
Princess Kate, Sam Kerr, and NRL in Vegas: News reaches 20.7m people in March
news.com.au holds the top digital news brand spot for the 15th consecutive month.
by Tess Connery – Apr 23, 2024
Nexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
by Alisha Buaya – Apr 23, 2024
Samsung Ads launches data clean room solution with InfoSum
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
by Alisha Buaya – Apr 22, 2024
COMvergence: Zenith leads media agencies with $108m in 2023 new biz value
The 20 largest reviews in Aus totalled $450m, including Adobe's $36m, TPG Telecom's $34m, and Uber's $33m.
by Talon Admin – Apr 11, 2024
Interbrand and Unyoked partner to create work in nature policy
Nathan Birch: "The world of work continues to change for creatives, and not necessarily for the better."
by Talon Admin – Apr 10, 2024
