Data
Latest stories
Foxcatcher launches WorldView Retail to maximise ROI and customer growth
Foxcatcher has integrated data cleanroom functionality into WorldView to allow brands to upload their first party data securely.
by Alisha Buaya – May 30, 2024
Cost of living concerns jump to 40%: Broadsheet and SOON Future Studies
A Tale of Two Cities gathered responses from 6,420 readers living in inner-urban neighbourhoods.
by Alisha Buaya – May 29, 2024
dentsu Sports Analytics and Fonto launch SponsorshipBI platform
"The ability to link fan transactions directly to sponsorship activities is a game-changer."
by Alisha Buaya – May 27, 2024
Dettol crowned 'most trusted' brand, Bunnings 'most iconic'
"The people who were surveyed nominated these brands, unprompted."
by Talon Admin – May 27, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Talon Admin – May 22, 2024
Inclusion drops in latest ACA Create Space results: 'Average is not good enough'
Tony Hale: "The green shoots in the data suggest our strategy is correct and industry leaders are increasingly aware of the importance of DE&I. We must now stay the course."
by Talon Admin – May 21, 2024
Foxcatcher and inMobi partner to enhance media planning and activation
"The partnership will deliver exceptional audience insights and marketing outcomes."
by Alisha Buaya – May 21, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Talon Admin – May 17, 2024
Mutinex uncovers state of marketing ROI in inaugural index report
"With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is."
by Alisha Buaya – May 16, 2024
