Data
Latest stories
Data collaboration is the evolution of adland measurement metrics: LiveRamp
Melanie Hoptman: "By unlocking this ability to market to, and measure, every step of a customer's journey, marketers are able to drive better results from their marketing."
by Talon Admin – Jun 21, 2024
IAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
by Alisha Buaya – Jun 17, 2024
IAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
by Tess Connery – Jun 12, 2024
Auto marketers should focus on how cars makes consumers feel: The Growth Distillery
The research found the two conventional mindsets of car buyers – Utility and Premium – are now changing.
by Tess Connery – Jun 11, 2024
APAC divided on the AI revolution: Ipsos Monitor
66% of New Zealanders and 64% of Australians said AI makes them nervous.
by Alisha Buaya – Jun 7, 2024
Scope3 launches always-on ad emissions measuring tool
Buyers will be able to compare their advertising activity to market benchmarks, simulate carbon and waste reduction, and initiate actions to decarbonise.
by Alisha Buaya – Jun 6, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
LiSTNR and DataCo partner to accelerate data cleanroom strategy
"Being able to data match is the highest value property that you can buy in digital audio because it enables ad dollars to work harder."
by Alisha Buaya – May 31, 2024
Honeycomb Strategy: Aussies prioritise personal data security
"To successfully navigate data privacy, brands need to be proactive, transparent and prepared."
by Alisha Buaya – May 31, 2024
