Data
Latest stories
IAS whitepaper examines marketers and publishers responsibility in creating safe online environments
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.
by Mediaweek Admin – Jan 11, 2024
IAS launches Quality Attention measurement product
The product predicts if an impression will lead to a business result, including awareness, consideration, and conversion.
by Mediaweek Admin – Jan 8, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.
by Alisha Buaya – Dec 20, 2023
Attention metrics take centre-stage as DoubleVerify launches global benchmark report
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
by Mediaweek Admin – Dec 20, 2023
Mediaweek’s A to Z of 2023: Y is for Year of Consumer Data
"We’re moving to a new world of first and second-party data collaboration; a world with control and privacy at its core."
by Josh Butt – Dec 19, 2023
Data Never Sleeps report reveals ChatGPT users send 6944 prompts every 60 seconds
"Data drives everything we do."
by Mediaweek Admin – Dec 19, 2023
Google rolls out Tracking Protection ahead of third-party cookie phase-out
Tracking Protection limits cross-site tracking by restricting website access to third-party cookies by default.
by Mediaweek Admin – Dec 15, 2023
Mediaweek’s A to Z of 2023: T is for TV Measurement
"2023 has been a real turning point."
by Danny Molyneux – Dec 14, 2023
Forget email and text, Gen Z tradies want brands to connect face to face
"Digital transformation is irrelevant for the trade audience if it doesn’t seriously move the dial."
by Mediaweek Admin – Dec 14, 2023
HubSpot predicts "the big switch off" as spam rates weaken customer loyalty in Australia
"It’s causing irreparable damage."
by Mediaweek Admin – Dec 13, 2023
Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023
Annalect and Meta partner up to leverage insights from closed-loop measurement systems
This partnership will allow advertisers to combine their first-party data with Meta’s ads data.
by Mediaweek Admin – Dec 8, 2023
WARC report: Marketers express cautious optimism for 2024 amid economic concerns
61% of marketers are optimistic despite economic worries, lists WARC.
by Mediaweek Admin – Dec 7, 2023
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.