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'Home' has never been more important to Aussies: The Growth Distillery
85% of consumers say home is a sanctuary from the demands of the outside world.
by Alisha Buaya – Jul 23, 2024
ABC topples news.com.au as top news brand, reaching 12.6 million Australians in June: Ipsos iris
June saw the US presidential debate, State of Origin, Michael Mosely, the UK general election, and the Euro Football Championship.
by Alisha Buaya – Jul 22, 2024
ADIA launches certification program to combat cybercrime
The program will be delivered through the ADIA Academy and aims to support the need to mitigate risk and maintain trust in a time of rising cybercrime activity.
by Alisha Buaya – Jul 17, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Talon Admin – Jul 15, 2024
InfoSum appoints Lauren Wetzel as CEO
Wetzel takes over from Brian Lesser, who has led InfoSum as chairman and CEO since 2020.
by Alisha Buaya – Jul 12, 2024
Social connection the main motivation for sports fans under the age of 40: The Growth Distillery
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
by Alisha Buaya – Jul 10, 2024
ANZ behind in implementing generative AI solutions and pilots
Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
by Alisha Buaya – Jul 8, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Admin – Jul 4, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Talon Admin – Jul 1, 2024
Budgets, Aurora Australis, Singapore Airlines: News reached 96.7% of Aussies in May
Almost 21.1 million Australians aged 14+ used a retail or commerce website or app last month.
by Alisha Buaya – Jun 25, 2024
