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Nike tops sponsorship coverage and recognition at Australian Open, Meltwater reveals
Meltwater conducted additional analysis using its AI-powered visual listening and company search capabilities via logo recognition.
by Mediaweek Admin – Jan 30, 2024
30% of Australians are more likely to purchase lamb after MLA summer campaign, according to YouGov
Meat & Livestock Australia's (MLA) 'Generation Gap' Summer Lamb campaign was launched earlier this month, January 2024.
by Mediaweek Admin – Jan 25, 2024
Australian Open 2024 dominates social media channels, Meltwater reveals
Among the most talked about subjects were Novak Djokovic's wrist injury and Rafael Nadal's hip surgery.
by Mediaweek Admin – Jan 25, 2024
James Warburton leads Seven troops into OzTAM’s new Total TV ratings world
‘An absolute game changer for Seven’ chief executive says week before survey battle starts
by Talon Editor – Jan 25, 2024
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Talon Editor – Jan 24, 2024
Reputation management emerges as key focus in 2024, says Sefiani
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
by Mediaweek Admin – Jan 24, 2024
Magnite appoints Nick Henderson as lead, Revenue Solutions in New Zealand
Henderson will also focus on building key relationships with demand partners and agency decision-makers.
by Mediaweek Admin – Jan 23, 2024
Ipsos iris: News.com.au dominates, as retail websites surge and AI drives growth
Australians time online leapt 3.4% in December as consumers searched for deals
by Mediaweek Admin – Jan 23, 2024
New year, new ratings data from OzTAM: Big changes in TV audience measurement
Changes mean no TV ratings until after 11.30am daily, only national figures, reach is the new norm
by Talon Editor – Jan 23, 2024
Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
by Mediaweek Admin – Jan 18, 2024
Gaming advertising drives more attention than all other digital advertising formats, reports Anzu & Lumen
The report also revealed attention paid to in-game advertising translates into strong brand recall.
by Mediaweek Admin – Jan 17, 2024
Bazaarvoice: 78% of Australians wary of fake reviews, placing onus on the government.
"Australian consumers have cottoned onto this and are expecting both brands and the government to do more."
by Mediaweek Admin – Jan 16, 2024
Publicis Sapient partners with Google Cloud to chase retail media dollars
The RMN Accelerator aims to help clients grab a share of the booming retail market, forecast to reach $2.8 billion by 2027.
by Mediaweek Admin – Jan 12, 2024
Meltwater: APAC bucks global trends, maintains steady social media spend in 2024
47% of teams in APAC say social media will play a bigger role in 2024.
by Mediaweek Admin – Jan 11, 2024
Tennis Australia implements Magnite's programmatic advertising on website and mobile app
Demand Manager will provide Tennis Australia with insights, flexibility, and control over header bidding operations.
by Mediaweek Admin – Jan 11, 2024
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