Data
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The Growth D_Stillery and The Lab reveal what matters to consumers and why its important for brands
The research provides a view on the mind and mood of consumers with regards to understanding what good means to them
by Mediaweek Admin – Mar 27, 2023
From AI to Deep Fakes: Amy Webb talks to Mediaweek about tech changes for media industry
Plus: The one thing that surprises Webb in the last 12 months
by Talon Editor – Mar 27, 2023
Kantar BrandZ reveals Australia's top 40 valuable brands in 2023
"Our analysis shows that Australian consumers reward those brands that are both meaningful and salient"
by Mediaweek Admin – Mar 22, 2023
Ipsos iris data reveals news website or app usage increased to 0.2% in January
People aged between 55-64 spent the most time-consuming news content at more than eight hours during February
by Mediaweek Admin – Mar 21, 2023
Ipsos and Ashton Media partner up for landmark State of the CX Nation report
The report will be launched at the Ashton Media Customer 360 Symposium later this month
by Mediaweek Admin – Mar 20, 2023
Sydney Radio Ratings 2023 Survey 1: KIIS takes 2GB's #1 overall crown
2GB loses overall #1 for the first time in 18 years
by Tess Connery – Mar 16, 2023
Nature study finds 18-34s are bearing the brunt of the cost of living crisis
The research was conducted in late February 2023 and covered 1,000 people across Australia
by Mediaweek Admin – Mar 15, 2023
Need to trim ad spend? Kantar research suggests what you can’t afford to cut
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
by Talon Editor – Mar 12, 2023
DoubleVerify launches DV Campaign AutomatorTM to streamline the campaign trafficking workflow
DV Campaign AutomatorTM works across all formats and devices, including desktop, mobile web, mobile app and CTV
by Mediaweek Admin – Mar 10, 2023
InMobi launches proprietary programmatic bidder to drive iOS app growth
Jaclyn Hadida: "Our proprietary solution will help app growth marketers achieve exceptional results on iOS"
by Mediaweek Admin – Mar 8, 2023
Ipsos finds Australians are committed to gender equality but believe it is at the expense of men
In line with the global average, 71% of Australians agree there is currently inequality between men and women
by Mediaweek Admin – Mar 8, 2023
Ipsos iris officially launches to provide accurate data on digital content and services
The January 2023 data shows that Australians spent, on average, 107 hours online on a PC/laptop, smartphone, or tablet device
by Mediaweek Admin – Mar 5, 2023
IAB Australia: Retail media advertising increases as marketers explore integrations with media and tech
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media investments"
by Mediaweek Admin – Mar 2, 2023
News readership 2022: 97% of Australians remain engaged with news brands
Most read news brands are The Sydney Morning Herald, The Age, Herald Sun and The Australian
by Mediaweek Admin – Feb 27, 2023
Why advertisers continue to spend $4b+ on TV: Fact Pack reveals audience data
Think TV twice-yearly data drop shows TV audience still hovers above 20m
by Talon Editor – Feb 26, 2023
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