Data
Latest stories
Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023
Annalect and Meta partner up to leverage insights from closed-loop measurement systems
This partnership will allow advertisers to combine their first-party data with Meta’s ads data.
by Mediaweek Admin – Dec 8, 2023
WARC report: Marketers express cautious optimism for 2024 amid economic concerns
61% of marketers are optimistic despite economic worries, lists WARC.
by Mediaweek Admin – Dec 7, 2023
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
Kmart and Woolworths lead Christmas advertising awareness in Australian retail landscape
YouGov's findings highlight the top brands in Australian Christmas advertising this year.
by Mediaweek Admin – Dec 7, 2023
Consumers want brands to take responsibility for climate action, says latest report by Human8
Matthew Jorgensen: "Brands are challenged to foster a more harmonious relationship between commerce and caring"
by Mediaweek Admin – Dec 6, 2023
Mediaweek’s A to Z of 2023: D is for Data and Measurement
"The industry will once again have to come together collaboratively in 2024 to make a difference"
by Mediaweek Admin – Dec 5, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
Annalect and InfoSum partner to create neutral clean room solution for APAC clients
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
by Mediaweek Admin – Dec 1, 2023
Paper Moose & Innocean join forces to promote positive creative feedback
Jeremy Willmott: "It’s time we stop tearing each other down"
by Mediaweek Admin – Nov 28, 2023
