Data
Latest stories
Deloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
by Talon Admin – Nov 26, 2023
Mutinex CEO says Ehrenberg-Bass Institute sponsorship will benefit industry
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth is"
by Alisha Buaya – Nov 24, 2023
Ipsos iris: Rental crisis & cost of living pressures drive 3.4% surge in property site visits
The rental crisis and cost of living pinch drove a 3.4% increase in visits to property sites in October, according to the latest Ipsos data
by Mediaweek Admin – Nov 22, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
Sam Hughes: How brands can deliver impact and avoid the purpose void
'Creating a consistent, purposeful experience that is relevant and meaningful to customers and employees is a starting point'
by Mediaweek Admin – Nov 20, 2023
The Trade Desk's Stephanie Famolaro on privacy, data and consent in a cookie-less world
"If you were to rebuild the internet from the ground up, you would not rebuild it with cookies"
by Alisha Buaya – Nov 20, 2023
Australia Pulse study reveals trust trends in key sectors
Howard Parry-Husbands: "People are losing trust in sectors that prioritise their own financial gain"
by Mediaweek Admin – Nov 20, 2023
Three of every five luxury shoppers use Pinterest to research luxury brands
Kelly Emanuelli: "Brands have the opportunity to reach this highly engaged audience the moment they form an opinion and make a purchase decision"
by Mediaweek Admin – Nov 17, 2023
ACA: Advertising industry needs to focus on retention and senior diverse talent
Hannah Sturrock: “We're not as inclusive as we'd like to think.”
by Talon Admin – Nov 15, 2023
Diversity Council Australia warns AI tools could “negatively impact” industry attempts to address diversity
"There is no silver bullet when it comes to fostering a more inclusive and diverse workforce."
by Talon Admin – Nov 14, 2023
