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GroupM media and advertising forecasts total market growth of 3.4% in 2023
The forecast examines the socioeconomic factors contributing to the economy and advertising revenues
by Mediaweek Admin – Dec 5, 2022
Magna Global Forecast finds Australia's advertising economy will reach $23.5 billion in 2023
The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled
by Mediaweek Admin – Dec 5, 2022
Pathmatics reveals Australia’s top spending brands for Black Friday and Cyber Monday
The numbers revealed Australians stacked up a record-breaking $7.1 billion in sales for 2022, ranking fourth globally
by Mediaweek Admin – Dec 2, 2022
IAB finds the digital advertising industry continues to grow despite macroeconomic uncertainty
The industry reached $3.455 billion, an increase of 6.5% in 2021
by Mediaweek Admin – Nov 30, 2022
Ebiquity and Scope3 study reveals the cost and impact of digital advertising on the environment
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
by Mediaweek Admin – Nov 25, 2022
Outbrain launches its new Outbrain Academy training course
The course provides actionable best practices and expert insights to drive traffic and influence buyer behaviour
by Mediaweek Admin – Nov 24, 2022
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
by Mediaweek Admin – Nov 23, 2022
ThinkNewsBrands and Roy Morgan reveal 97% of Australians continue to consume news
Total News represents all news brands across print and digital as well as standalone news websites
by Mediaweek Admin – Nov 20, 2022
IAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
by Alisha Buaya – Nov 16, 2022
Brands to invest in influencer marketing despite economic slowdown, HypeAuditor finds
Additionally, marketers will increasingly prioritise partnerships with gaming influencers
by Mediaweek Admin – Nov 16, 2022
Sensor Tower reveals Mastodon app downloads increase during Musk's Twitter take over
Sensor Tower has been tracking app downloads for both Twitter and Mastodon’s performance over the past nine months
by Mediaweek Admin – Nov 16, 2022
Kantar reveals its 2023 Media Trends and Predictions report
The insights aim to help media companies and brands navigate 2023 and plan for the future
by Mediaweek Admin – Nov 16, 2022
Hootsuite unveils its 2023 Social Media Trends report for marketers
Despite looming economic uncertainty, the report shows social marketers are experiencing a defining moment
by Mediaweek Admin – Nov 16, 2022
DoubleVerify report finds attention-grabbing ads are key to performance
The report also noted explored consumer concerns about inflammatory or misleading content surge
by Mediaweek Admin – Nov 15, 2022
Kyle and Jackie O take the crown: Duncan Campbell on ARN Radio Ratings survey 7
"There’s a lot more life left in The Kyle and Jackie O show."
by Tess Connery – Nov 10, 2022
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