Data
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WARC new data finds Gen Z spend two-thirds of media time online
Generation Z spends 67.7% of total media time with digital channels, according to the new data
by Mediaweek Admin – Oct 7, 2022
Paramount Upfront 2023: AdSelector launched as part of Innovid Digital advertising partnership
AdSelector asks the viewer simple, interactive inquiries related to the content
by Mediaweek Admin – Oct 6, 2022
$74 million wasted in digital media ad spend, Next&Co report finds
•Digital ad waste sits at 40 per cent of audited spend
by Mediaweek Admin – Oct 5, 2022
Optus competitors increase ad spend as the embattled telco stops marketing
• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September
by Mediaweek Admin – Oct 5, 2022
NRL Grand Final delivers Nine big Sydney audience, but historically small crowd
Sydney audience OK, viewers tune out in Brisbane and Melbourne
by Talon Admin – Oct 3, 2022
FutureBrand Index finds Meta's perception rose while Apple's dropped down
• The platform rose from 44 places to land the fifth spot
by Mediaweek Admin – Sep 29, 2022
IAB Australia review finds attention metrics provide marketers with insights on ad investments
• The report offers the largest collation of information and perspectives on ad attention measurement
by Mediaweek Admin – Sep 26, 2022
GroupM finds global retail media will reach $101 billion in 2022
• Global e-commerce is estimated to make up 19% of global retail sales in 2022
by Mediaweek Admin – Sep 20, 2022
Queen Elizabeth II dominates Australian online readership, Taboola study finds
Searches of 'republic' shot up by 1568%
by Mediaweek Admin – Sep 19, 2022
Snap report reveals what young Australians want from brands this holiday season
• In Australia, 65% of all shoppers cite gift giving as important
by Mediaweek Admin – Sep 15, 2022
