Latest stories
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek Admin – Sep 25, 2025
Marketers urged to rethink summer as Aussies spend $166 billion
Australians spent $166 billion between December and February, with oOh!media urging marketers not to overlook summer as a key retail moment.
by Mediaweek Admin – Sep 15, 2025
QMS to absorb MediaWorks OOH as NZ unit rebrands
Wendy Palmer: 'Aligning our OOH division with QMS makes strong strategic sense.'
by Alisha Buaya – Sep 10, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
Elton John's eyewear now as big as a bus in 3D outdoor campaign for Specsavers
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.
by Mediaweek Admin – Sep 3, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Krista Walton steps up as NSW agency sales director at oOh!media
Krista Walton has been promoted to lead the NSW agency sales team at oOh!media, after six years as group business director.
by Mediaweek Admin – Sep 1, 2025
Rediscover curiosity and entertainment through the Internet with new More Telecom and The Royals brand campaign
Rick van Emmerick: 'We’re all about bringing more to peoples’ worlds. It’s More nbn® and mobile that delivers the stories, experiences and discoveries that fuel curiosity - giving more people the magic of the internet.'
by Alisha Buaya – Aug 28, 2025
Mentos back emerging Aussie music talent with Fresh Sounds
Mentos has teamed with The Idea Shed and Rolling Stone Australia to launch Fresh Sounds, a campaign giving up-and-coming local artists real industry exposure.
by Mediaweek Admin – Aug 28, 2025
JCDecaux launches ASPIRE digital network in Brisbane
Sam Noble: 'With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.'
by Alisha Buaya – Aug 27, 2025
