Social Media
Latest stories
Mushroom Connect becomes latest member of AiMCO
Mushroom Connect serves as a connection point between talent and brands.
by Alisha Buaya – Jul 11, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Talon Admin – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Talon Admin – Jul 11, 2024
AiMCO to host Best of Cannes Lions webinar for members
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
by Alisha Buaya – Jul 5, 2024
Subway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
by Alisha Buaya – Jul 4, 2024
'Social media is an invaluable tool for our industry': Kieran Simpson on adapting to audience preferences
"Social media also allows us to foster deeper connections... that go beyond traditional broadcasting."
by Talon Admin – Jul 3, 2024
Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport
The agency will lead the development of the hotel’s social media strategy, as well as creating and delivering social media content.
by Alisha Buaya – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Talon Admin – Jul 2, 2024
'We're not social media': Ajit Mohan on Snap as an alternative platform and the growing APAC region
"As a company, we've been rather coy for the longest time about calling out why we are different."
by Alisha Buaya – Jul 2, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Talon Admin – Jun 28, 2024
