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Broadsheet and Tourism Tasmania go 'dark' for third Off Season campaign
Publishing

Broadsheet and Tourism Tasmania go 'dark' for third Off Season campaign

The Broadsheet Tasmania vertical will remain dark for the campaign period before returning to the original white background.

by Alisha BuayaMay 15, 2024

Lou Barrett: D_Coded all about creating better outcomes for News Australia clients
Publishing

Lou Barrett: D_Coded all about creating better outcomes for News Australia clients

Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.

by Talon AdminMay 15, 2024

News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
News

News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View

“The real benefit is that your customers are able to shop right from the point of inspiration.”

by Tess ConneryMay 14, 2024

News Corp D_Coded 2024: AI technologies added to Intent Connect
News

News Corp D_Coded 2024: AI technologies added to Intent Connect

"We understand that every marketer’s goal is to connect meaningfully with their audience."

by Tess ConneryMay 14, 2024

News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
News

News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement

The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.

by Tess ConneryMay 14, 2024

News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
News

News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct

Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”

by Tess ConneryMay 14, 2024

'News' is so much more than print: Lyons, Whitnall, Colter
Publishing

'News' is so much more than print: Lyons, Whitnall, Colter

"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”

by Tess ConneryMay 13, 2024

Man of Many invites whisky aficionados to Sydney Whisky Month
Publishing

Man of Many invites whisky aficionados to Sydney Whisky Month

The move is part of Man of Many's broader strategy to host larger events following its partnership with NBC Universal to stage the Sydney premiere of Argylle.

by Talon AdminMay 10, 2024

Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Social Media

Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad

Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels

by Mediaweek AdminMay 10, 2024

News Corp Q3 23-24: Group revenue flat, Foxtel Group steady, news media dips again
Publishing

News Corp Q3 23-24: Group revenue flat, Foxtel Group steady, news media dips again

Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch

by Talon AdminMay 9, 2024

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