Latest stories
Podean acquires Ad Advance in major retail media play
Indie marketplace agency Podean acquires Ad Advance to combat retail media fragmentation and scale globally.
by Duane Hatherly – Mar 12, 2026
Out of home levels up: MOVE audience measurement is live
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
by Duane Hatherly – Mar 9, 2026
Inside ‘AutoBait’: DoubleVerify exposes AI slop factory sucking ad budgets
DoubleVerify’s Fraud Lab has discovered a coordinated network of more than 200 AI-generated slop websites.
by Vihan Mathur – Mar 6, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Duane Hatherly – Mar 5, 2026
News Nation report: Australians trust news over socials
ThinkNewsBrands' most recent data reveals that Australians crave real journalism.
by Duane Hatherly – Mar 4, 2026
WBD to Ellison: empty the piggy bank, you have seven days
WBD rejects Ellison’s sweetened bid... but sets a seven-day deadline for a final offer, as Netflix is put on ice.
by Duane Hatherly – Feb 18, 2026
AI advertising needs balance, not blind automation
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
by Natasha Lee – Feb 10, 2026
The great decoupling: Navigating the post-click era of search
Why premium media and first-party data are the new SEO in a zero-click world.
by Duane Hatherly – Feb 4, 2026
Leaks suggests ads are coming to ChatGPT
The claims come despite Sam Altman's denials
by Vihan Mathur – Dec 1, 2025
