Latest stories
Magnite unveils Live Scheduler to streamline live streaming ad buys
The tool is designed to standardise how media owners and advertisers transact around live streaming events.
by Mediaweek – Nov 19, 2025
Prophet appoints Google Cloud’s Phil Davis to advisory board
He brings decades of global leadership experience from some of the world’s largest tech companies.
by Makayla Muscat – Nov 17, 2025
SE Group Expands into immersive technology with FutureLabs Acquisition
The expanded SE Group now offers end-to-end experiential services.
by Vihan Mathur – Oct 27, 2025
Paramount and Taboola team up to turn TV ads into performance powerhouses
The tool aims to help helping small and medium-sized businesses.
by Mediaweek – Oct 23, 2025
DoubleVerify expands Microsoft Advertising integration to boost ad transparency
DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and workflow efficiency for brands and agencies.
by Mediaweek – Oct 16, 2025
MiQ unveils Sigma platform at Sydney’s MiQ House
MiQ brought clients and agencies together at Crown Towers Sydney to showcase its new Sigma platform, outlining its 2026 roadmap and future partnerships.
by Mediaweek – Oct 3, 2025
Amazon Ads brings Netflix inventory and Complete TV to Australia
The announcement was made at its Upfronts for 2025.
by Talon Editor – Sep 24, 2025
Amazon Ads to bring Netflix inventory to programmatic buyers
From Q4 2025, marketers using Amazon DSP will be able to buy Netflix inventory programmatically in Australia and 10 other countries.
by Mediaweek – Sep 11, 2025
Opollo partners with Semrush as first Australian AIO agency
Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.
by Mediaweek – Sep 10, 2025
The Untapped Advantage: The Trade Desk's Stephanie Famolaro on audio's role in memory, trust and ROI
'Audio thrives on immersion and intimacy. Whether it’s an energising podcast or a gripping audiobook, the medium resonates with listeners on an emotional level.'
by Alisha Buaya – Sep 8, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
AdUnion backs Tubi’s streaming ad growth with AdMatch results
Independent agency AdUnion has spotlighted Tubi’s ROI potential for advertisers, revealing strong results via its proprietary AdMatch technology.
by Mediaweek – Aug 7, 2025
PubMatic names Takeo Hori to lead advertiser solutions
Ken Aihara: 'His depth of experience and proven leadership will be crucial as we continue to expand and drive our presence and innovation in the Japanese market.'
by Alisha Buaya – Aug 5, 2025
Amazon calls it quits on Google Shopping? Or are they just on a break?
Amazon seems to have pulled out of bidding on Google Shopping ad placement. Is it just a pause, or a sign of a strategy shift?
by Talon Editor – Jul 30, 2025
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