Tech

OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.

by Duane Hatherly – Mar 24, 2026

With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.

by Duane Hatherly – Mar 23, 2026

The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.

by Duane Hatherly – Mar 20, 2026

Convo Media's Monique Harris on why tracking individual trends is dead. Convergence is the new reality for marketers.

by Duane Hatherly – Mar 18, 2026

Melissa Gilson and Erryn Balzan of 5D explore why consumers are losing patience with the one-way exchange of their data.

by Duane Hatherly – Mar 17, 2026

Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.

by Duane Hatherly – Mar 17, 2026

Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.

by Duane Hatherly – Mar 17, 2026

Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW.

by Duane Hatherly – Mar 16, 2026

CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.

by Duane Hatherly – Mar 13, 2026

The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.

by Duane Hatherly – Mar 13, 2026