Latest stories

ATime&Place launches ‘DEEP’ to hook Gen Z and Gen Alpha
The creative agency expands into brand-owned entertainment, digital products, and gaming.
by Duane Hatherly – Apr 15, 2026

Podean acquires Amerge in retail media shopping spree
This move marks the third acquisition for Podean in just six months, pushing managed media spend to over $500m.
by Duane Hatherly – Apr 15, 2026

The AI ‘sameness’ crisis has a new challenger: meet Flint
Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.
by Duane Hatherly – Apr 14, 2026

Automating the admin to reclaim the art
Nine's Karen Camus explains that in 2026, the AdOps mandate is to kill the grunt work and get back to the strategy.
by Duane Hatherly – Apr 13, 2026

AI is exposing leaders who just manage busywork
The rise of artificial intelligence is stripping away the corporate layers where executives used to hide from hard work.
by Duane Hatherly – Apr 10, 2026

From priming to performance: the omnichannel multiplier
Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.
by Duane Hatherly – Apr 7, 2026

Don’t be fooled: your ad budget might be funding AI slop
According to Jessica Miles of IAS, your ‘successful’ campaign could be funding a massive $5 billion AI slop scam.
by Duane Hatherly – Apr 2, 2026

News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Duane Hatherly – Mar 31, 2026

Nine’s Nick Young unpacks an unlikely programmatic partnership
Nine and Seven cast rivalry aside to clean up their programmatic supply chain.
by Duane Hatherly – Mar 30, 2026

Indie agency Three Are One accelerates global expansion
The Australian founded agency hits a 10 client milestone as it accelerates its global growth using a unique fused model.
by Duane Hatherly – Mar 26, 2026
