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Latest stories

Hidden browsers in iOS games drive mobile ad fraud
Technology

Hidden browsers in iOS games drive mobile ad fraud

DoubleVerify’s researchers discovered it after noticing a number of apps with abnormally high impression rates.

by Makayla MuscatNov 24, 2025

Magnite unveils Live Scheduler to streamline live streaming ad buys
AdTech

Magnite unveils Live Scheduler to streamline live streaming ad buys

The tool is designed to standardise how media owners and advertisers transact around live streaming events.

by Mediaweek AdminNov 19, 2025

Prophet appoints Google Cloud’s Phil Davis to advisory board
AdTech

Prophet appoints Google Cloud’s Phil Davis to advisory board

He brings decades of global leadership experience from some of the world’s largest tech companies.

by Makayla MuscatNov 17, 2025

SE Group Expands into immersive technology with FutureLabs Acquisition
AdTech

SE Group Expands into immersive technology with FutureLabs Acquisition

The expanded SE Group now offers end-to-end experiential services.

by Vihan MathurOct 27, 2025

Paramount and Taboola team up to turn TV ads into performance powerhouses
AdTech

Paramount and Taboola team up to turn TV ads into performance powerhouses

The tool aims to help helping small and medium-sized businesses.

by Mediaweek AdminOct 23, 2025

DoubleVerify expands Microsoft Advertising integration to boost ad transparency
AdTech

DoubleVerify expands Microsoft Advertising integration to boost ad transparency

DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and workflow efficiency for brands and agencies.

by Mediaweek AdminOct 16, 2025

MiQ unveils Sigma platform at Sydney’s MiQ House
Events

MiQ unveils Sigma platform at Sydney’s MiQ House

MiQ brought clients and agencies together at Crown Towers Sydney to showcase its new Sigma platform, outlining its 2026 roadmap and future partnerships.

by Mediaweek AdminOct 3, 2025

Amazon Ads brings Netflix inventory and Complete TV to Australia
AdTech

Amazon Ads brings Netflix inventory and Complete TV to Australia

The announcement was made at its Upfronts for 2025.

by Talon AdminSep 24, 2025

Amazon Ads to bring Netflix inventory to programmatic buyers
AdTech

Amazon Ads to bring Netflix inventory to programmatic buyers

From Q4 2025, marketers using Amazon DSP will be able to buy Netflix inventory programmatically in Australia and 10 other countries.

by Mediaweek AdminSep 11, 2025

Opollo partners with Semrush as first Australian AIO agency
News

Opollo partners with Semrush as first Australian AIO agency

Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.

by Mediaweek AdminSep 10, 2025

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