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Latest stories

Why Mutinex CEO is open sourcing its MMM Framework
Marketing

Why Mutinex CEO is open sourcing its MMM Framework

Henry Innis: 'I believe by setting a standard and working with vendors and with our competitors in a way that allows us to collaborate, we will change the industry.'

by Alisha BuayaJul 23, 2025

Cloudflare's frontline defence helping publishers fight the AI bots
AI

Cloudflare's frontline defence helping publishers fight the AI bots

Cloudflare VP of Product Will Allen on the war against AI crawlers: For 15 years, we've been fighting bots."

by Talon AdminJul 22, 2025

Streaming ghosts: How AI bands like The Velvet Sundown are blurring the line
Features

Streaming ghosts: How AI bands like The Velvet Sundown are blurring the line

But it raises new questions: Will it drive a push of human artists to creative music that more definitively human?

by Natasha LeeJul 22, 2025

Why marketers are turning back to email and how Mailchimp is making it smarter
Marketing

Why marketers are turning back to email and how Mailchimp is making it smarter

'Email means a lot to people. That's something we think about a lot at Mailchimp.'

by Alisha BuayaJul 21, 2025

I have seen the future of media monitoring and it is Truescope
AI & Data

I have seen the future of media monitoring and it is Truescope

Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.

by Talon AdminJul 21, 2025

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Data

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model

Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'

by Alisha BuayaJul 18, 2025

Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance
Agencies

Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance

Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality.'

by Alisha BuayaJul 18, 2025

Platforms push back: YouTube and Meta crack down on 'inauthentic content'
AI

Platforms push back: YouTube and Meta crack down on 'inauthentic content'

YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.

by Tom GosbyJul 18, 2025

Global survey finds marketers shifting investment to Connected TV, AI, and Identity
Agencies

Global survey finds marketers shifting investment to Connected TV, AI, and Identity

Michael Serratore: 'Signs point to continued investment uplift in the channel, but measurement inconsistency and fragmentation remain some of the industry's biggest challenges.'

by Alisha BuayaJul 17, 2025

Why LinkedIn users are seeing old posts in their feed
Technology

Why LinkedIn users are seeing old posts in their feed

LinkedIn says it hasn’t reversed any feed changes, despite reports of older posts surfacing for some users.

by Tom GosbyJul 17, 2025

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