InfoSum appoints Lauren Wetzel as CEO

InfoSum has promoted long-time chief operating officer Lauren Wetzel to chief executive officer.

Wetzel takes over from Brian Lesser, who has led InfoSum as chairman and CEO since 2020.

Before joining the data collaboration platform and data clean room provider in 2020, Wetzel held senior strategy and operations roles at AT&T, Xandr, and Deloitte.

Lesser will remain an advisor during a transition period, and his new role is set to be announced in the coming weeks.

Mark Suster, board director at InfoSum and partner at Upfront Ventures, said: "Lauren is a pioneer in the data collaboration industry, having been involved with data clean rooms before the term even existed. She has run day-to-day operations at InfoSum for years as COO and as a board member. I'm thrilled to watch her continued growth as the new CEO of the company after many years under the mentorship of Brian Lesser."

Wetzel said of her new role: “I’ve had the privilege of leading InfoSum’s operations as it’s grown exponentially since 2020. As I transition into this new role, I am excited to build on InfoSum’s position as the global leader in data collaboration.

"We will continue to deliver innovative solutions that empower customer-centric businesses to execute data-driven advertising that resonates with consumers while prioritising their privacy," she added.

News of Wetzel's appointment comes after Samsung Ads launched a data clean room solution powered by InfoSum this year.

The partnership enables clients from Samsung Electronics’ advertising division to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.

Samsung Ads’ advertising partners will be able to match against Samsung’s Smart TV footprint and its demand side platform (DSP) with a focus on data integrity through InfoSum’s decentralised data clean room technology.

See also: Samsung Ads launches data clean room solution with InfoSum

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Top image: Lauren Wetzel