Ad Spend
Showing 1 - 10 of 47 results
S4 Capital faces record low as tech ad spend tightens amid profit warnings
This pullback from tech clients contributed to a 15.2% drop in third-quarter net revenue, a decline greater than initially forecasted earlier this year.
by Mediaweek Admin – Nov 8, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
by Alisha Buaya – Aug 20, 2024
Ben Shepherd and Vanessa Lyons slam Christian Juhl's claim brands 'avoid news': 'Completely out of hand'
"This is a categorical misrepresentation that is stunning from the leader of a media agency in control of over USD$60 billion of investment globally."
by Alisha Buaya – Jul 29, 2024
Local ad revenue to grow by 7.3% to $28.9bn: Magna
Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.
by Alisha Buaya – Jun 17, 2024
Aussie ad revenue to reach $23.5bn despite economic challenges: GroupM
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
by Alisha Buaya – Jun 13, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by Talon Admin – Apr 2, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Mediaweek Admin – Mar 13, 2024
