Ad Spend
Showing 11 - 20 of 47 results
"Very hard not to grow" Guideline SMI predicts growth for Australian ad market in 2024
A soft start to 2024 will shift with the market set for a strong second half.
by Mediaweek Admin – Feb 23, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Talon Admin – Feb 5, 2024
Guideline SMI report to detail key media and ad spend trends for 2024
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
by Mediaweek Admin – Jan 31, 2024
Alibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
by Mediaweek Admin – Jan 18, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
by Talon Admin – Nov 9, 2023
