Gen Z
Showing 21 - 28 of 28 results
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Admin – Jul 10, 2024
Gen Z are increasingly seeking out therapy for mental health: Year13
The report works to help media and brands understand the key issues young people need help with.
by Talon Admin – Jul 8, 2024
Lauren Meisner: Bumble's fumble proved a good brand apology works
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
by Mediaweek Admin – Jun 4, 2024
Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
by Mediaweek Admin – Mar 4, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Mediaweek's A to Z of 2023: Z is for Gen Z
"Gen Z may not only break the rules, they may re-write them entirely."
by Mediaweek Admin – Dec 20, 2023
Forget email and text, Gen Z tradies want brands to connect face to face
"Digital transformation is irrelevant for the trade audience if it doesn’t seriously move the dial."
by Mediaweek Admin – Dec 14, 2023
Kate O'Loughlin: Girl Math: a firsthand insight into consumer spending sentiment
"A little spending never hurt anybody… or at least so Girl Math would suggest"
by Mediaweek Admin – Sep 11, 2023
