IAB Australia
Showing 51 - 60 of 105 results
New IAB report reveals digital advertising industry job vacancy rates have dropped
The report also revealed demand for experienced leaders is on the rise
by Mediaweek Admin – Jul 18, 2023
IAB Australia launches digital ad fraud handbook for marketers and agencies
"We want buyers, tech vendors and sellers alike to take this issue more seriously and get their hands dirtier with the details."
by Mediaweek Admin – Jun 20, 2023
The Advertising Debate Club announces new team and partnership with Talent International
Founded in early 2021, the Advertising Debate Club is supported by IAB Australia.
by Mediaweek Admin – Jun 15, 2023
IAB Australia report finds marketers are assessing digital video campaigns to minimise economic headwinds
Le Roy: "Top of mind for most is how to balance activity to meet both upper and lower funnel objectives"
by Mediaweek Admin – Jun 6, 2023
IAB report finds online advertising growth has slightly declined after a buoyant 2022
By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase
by Mediaweek Admin – May 24, 2023
IAB Australia launches its Data Collaboration Platforms Explainer
"Our Explainer seeks to provide guidance, best practices, and meaningful take aways for publishers and marketers"
by Mediaweek Admin – May 3, 2023
IAB Australia publishes its response to the Privacy Act Review Report
"Privacy reform overreach could put free online content and services at risk"
by Mediaweek Admin – Apr 14, 2023
IAB Australia appoints Adele Wieser as chair of the IAB Executive Technology Council
Wieser, who has replaces Angus Keene, will also become the ETC representative on the IAB Australia board
by Mediaweek Admin – Mar 23, 2023
Ipsos iris officially launches to provide accurate data on digital content and services
The January 2023 data shows that Australians spent, on average, 107 hours online on a PC/laptop, smartphone, or tablet device
by Mediaweek Admin – Mar 5, 2023
IAB Australia: Retail media advertising increases as marketers explore integrations with media and tech
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media investments"
by Mediaweek Admin – Mar 2, 2023
