IAB Australia
Showing 61 - 70 of 105 results
IAB Australia: Digital audio is set to grow as agencies increase investment in 2023
71% of media agencies intend to increase investment in streaming audio, while 78% intend to increase investment in podcast advertising
by Mediaweek Admin – Feb 28, 2023
CRA: Digital audio advertising spend rises to $221 million in Australia
The figures were made available as a result of industry collaboration between IAB Australia and CRA
by Mediaweek Admin – Feb 26, 2023
IAB Australia: Australian online advertising market spend reaches $14.2 billion in 2022
All categories saw year-on-year growth
by Mediaweek Admin – Feb 26, 2023
IAB Australia unveils a raft of new names joining the Board
IAB CEO Le Roy said: "I'm delighted to have such a robust and representative Board to support our work"
by Mediaweek Admin – Feb 22, 2023
Ipsos and IAB Australia launch digital audience measurement currency Ipsos iris
It provides accurate data about the number of people who visit the content of digital publishers and platforms
by Mediaweek Admin – Feb 20, 2023
IAB and OMA partner to host Powering DOOH conference in 2023
The one-day conference will present technical and practical content as well as high-level and strategic planning sessions
by Mediaweek Admin – Dec 8, 2022
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
by Mediaweek Admin – Nov 23, 2022
IAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
by Alisha Buaya – Nov 16, 2022
IAB Australia review finds attention metrics provide marketers with insights on ad investments
• The report offers the largest collation of information and perspectives on ad attention measurement
by Mediaweek Admin – Sep 26, 2022
IAB report shows increase in game advertising to reach diverse audience
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
by Mediaweek Admin – Jul 5, 2022
