Influencer Marketing
Showing 11 - 20 of 20 results
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
Diane Markovski: Navigating rates in the online world
Without experience, it can be difficult to know whether your creators are overcharging.
by Mediaweek Admin – Feb 15, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Mediaweek Admin – Feb 1, 2024
ACCC internet sweep about to shake things up online: What's in store for business and influencers
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
by Mediaweek Admin – Jan 9, 2024
Diane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
by Mediaweek Admin – Nov 30, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Talon Admin – Nov 29, 2023
Mikhailla Fitzgerald: How the corporate world is responding to the rise of social media influencers
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
by Mediaweek Admin – Sep 19, 2023
Roundup: Judith Neilson, Fremantle names CEO Global Drama, Channel 4, Apple TV+
Australian TV's Joan Sydney and Cary Young pass away, ATO influencer industry crackdown, TikTok to license IMDb data
by Mediaweek Admin – Jan 6, 2023
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
Influencer marketing now a $16.4 billion industry, HypeAuditor finds
HypeAuditor measures an increase in profit by almost half
by Mediaweek Admin – Sep 16, 2022
