Marketing
Showing 11 - 20 of 38 results
Mediaweek's Next of the Best Awards: Entries are now open
Mediaweek's Next of the Best celebrates the talented leaders of today and tomorrow who are making outstanding contributions in their field.
by Mediaweek Admin – Apr 7, 2025
Marketing in the Attention Economy: Key Insights for 2025
'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
by Alisha Buaya – Dec 20, 2024
Angela Smith: Not taking risks is the riskiest choice of all
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
by Mediaweek Admin – Apr 2, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Talon Admin – Feb 5, 2024
Melbourne creative agency Taboo appoints Frannie Rhodes as managing partner
Rhodes has 25 years experience in iconic US agencies, including Goodby Silverstein & Partners, TBWA\CHIAT\DAY New York and Strawberryfrog.
by Mediaweek Admin – Jan 30, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Talon Admin – Jan 30, 2024
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Talon Admin – Jan 24, 2024
