News Corp
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Tyler Greer: Navigating the 'messy middle' to unravel the consumer journey
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about. Vexingly, the pace at which they do this is also completely up to them.
by Mediaweek Admin – Apr 24, 2024
Growth doesn't have to equal 'glitter': Sian Whitnall's leadership evolution
"I truly believe that you need to have lived experience to become the full package.”
by Tess Connery – Apr 22, 2024
News Corp and NRMA launch campaign to fix QLD’s Bruce Highway
NRMA's Michelle Klein: “Our claims data shows there has been a 48% increase in the number of incidents on the Bruce Highway between 2019 and 2023."
by Tess Connery – Apr 17, 2024
How Glenfiddich lifted luxury perception by 12% with Newsamp and iProspect
"Shaping that conversation for the brand and shaping how people perceive it is really important."
by Tess Connery – Apr 17, 2024
The Growth Distillery lifts lid on how Australians use food to 'better' their lives
The findings present an opportunity for brands to step up to the plate, News Corp said.
by Tess Connery – Apr 16, 2024
Ogilvy's Toby Harrison on finding 'good people, then a way to make the magic happen'
"That's quite refreshing for a lot of people, if you can just be human about stuff."
by Tess Connery – Apr 15, 2024
'Driven or dragged': Steven Bartlett shares methods of success with media industry
"I have come to give myself less credit for where I am today and give circumstances more credit."
by Talon Admin – Apr 15, 2024
'I felt like I was really letting them down': Uber's Nicole Bardsley on work-life balance and leadership
Bardsley recently joined Uber from Cashrewards, Mediaweek recently revealed.
by Tess Connery – Apr 8, 2024
17Hands: New commercial sponsorship brand from Medium Rare and PHAR Partnerships
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
by Tess Connery – Apr 8, 2024
The Australian and HarperCollins announce literary award for Aussie storytelling
The prize is open to all Australian writers, regardless of age.
by Talon Admin – Apr 3, 2024
