social media
Showing 21 - 30 of 34 results
Virtual influencers will grab 30% of influencer budgets: Ogilvy's Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
by Talon Admin – Mar 26, 2024
APAC marketers see AI as more important to social media than international counterparts: Meltwater report
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
by Talon Admin – Mar 12, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
ACCC internet sweep about to shake things up online: What's in store for business and influencers
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
by Mediaweek Admin – Jan 9, 2024
Mediaweek's A to Z of 2023: X is for X (formerly Twitter)
Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"
by Mediaweek Admin – Dec 19, 2023
Diane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
by Mediaweek Admin – Nov 30, 2023
Meltwater reveals social media engagement insights on the 2023 Women's World Cup
Ross Candido: "Seeing events like The Australian Women’s World Cup bringing the nation together and igniting change is hugely exciting"
by Mediaweek Admin – Aug 18, 2023
ACCC targets influencers in social media sweep over misleading testimonials and endorsements
The ACCC will publish the findings of this sweep once the results have been analysed
by Mediaweek Admin – Jan 27, 2023
TikTok takes the lead over Facebook as the world's top social media brand
The platform's current brand value in 2023 is US$65.7 billion, according to Brand Finance’s annual Global 500
by Mediaweek Admin – Jan 18, 2023
TikTok GM Brett Armstrong reflects on the success of 2022 and shares his optimistic outlook
Armstrong also reveals his favourite campaign on the platform
by Alisha Buaya – Dec 19, 2022
