Social Soup
Showing 21 - 30 of 43 results
What Good Influence Looks Like: Influencer marketing effectiveness study
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
by Mediaweek Admin – Sep 18, 2023
What Good Influence Looks Like: Trial and product sampling done right
Providing people with hands-on experiences with products can supercharge customer engagement
by Mediaweek Admin – Sep 3, 2023
What Good Influence Looks Like: A guide to marketing safely
The top 10 bad influence pitfalls
by Mediaweek Admin – Aug 21, 2023
What Good Influence Looks Like: Uncovering the power of reviews
More than 99% of consumers look to online reviews before making purchases
by Mediaweek Admin – Aug 7, 2023
What Good Influence Looks Like: TGA Guidelines for influencer marketing
"The key to success is for brands to vet creators carefully and work collaboratively"
by Mediaweek Admin – Jul 23, 2023
What Good Influence Looks Like: Launching a new product
For a successful launch, people-powered channels are essential
by Mediaweek Admin – Jul 9, 2023
What Good Influence Looks Like: Best practices for marketing on TikTok
TikTok is seen as more than just a social platform – it's a link to culture and consumers
by Mediaweek Admin – Jun 25, 2023
What Good Influence Looks Like: TikTok in Omni-influence planning
User behaviour shows that people visit TikTok with a discovery mindset
by Mediaweek Admin – Jun 12, 2023
What Good Influence Looks Like: Moving from “influencer” to influence
Influence occurs in micro moments throughout our daily lives
by Mediaweek Admin – May 28, 2023
What Good Influence Looks Like: Five key areas for planning good influencer marketing
The first episode is hosted by Sharyn Smith, founder and director of Social Soup
by Mediaweek Admin – May 15, 2023
