Social Soup
Showing 1 - 10 of 43 results
How a friendship forged two decades ago helped Lyndall Spooner grow 5D
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
by Natasha Lee – Apr 13, 2026
Social Soup links with Ego Pharmaceuticals to scale influence strategy
The partnership promises a new ‘always-on’ creator program for skincare brand QV.
by Vihan Mathur – Feb 10, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
Social Soup turns 18 and decides it's time to break a few more rules
For an industry built on speed and novelty, Social Soup's longevity is rare
by Natasha Lee – Nov 21, 2025
From SEO to GEO: How search has changed forever
For marketers, that means it’s time to think less about keywords and more about influence, consistency, and the data shaping tomorrow.
by Natasha Lee – Oct 16, 2025
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Talon Admin – Sep 19, 2025
Why social search is more than a buzz phrase
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
by Alisha Buaya – Mar 12, 2025
Social Soup reveals 54% of creators use AI in content
ChatGPT is the most used AI program, used by 72% of creators.
by Talon Admin – Oct 25, 2024
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Talon Admin – Oct 17, 2024
19 Crimes Wine and Social Soup roll out new partnership
Social Soup and 19 Crimes’ three-part campaign will be carried out across four months in a creatively-led influence strategy.
by Talon Admin – Oct 4, 2024
