Social Soup
Showing 11 - 20 of 43 results
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Mediaweek Admin – Sep 17, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Talon Admin – Jul 11, 2024
Social Soup promotes Cara Norris and hires Carolyne Gowen
Norris has been promoted to the newly-created role of head of growth and partnerships.
by Alisha Buaya – May 28, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
by Mediaweek Admin – Dec 14, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part II
This process involves two main stages
by Mediaweek Admin – Oct 15, 2023
What Good Influence Looks Like: How to find the right influencers for your brand, part I
Success begins with a well-thought-out plan
by Mediaweek Admin – Oct 2, 2023
Katie Palmer-Rose: The return to real influence
"Authenticity is a linchpin: its absence negates any chance of genuine influence taking place"
by Mediaweek Admin – Sep 28, 2023
