YouTube
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SXSW Sydney 2024 day four recap: YouTube's dominance, Cadillac on Australian shores, Labelium and Ryvalmedia, and The Daily Aus
Plus: Bunnings MD Michael Schneider on the importance of trust in leadership in branding, Rachel Muscat on working with Pharrell Williams and Kanye West.
by Mediaweek Admin – Oct 18, 2024
Media Roundup: KKR news powerhouse, Who will run Paramount? Albanese v Karvelas, Kylie Live
New chief commercial officer at WTFN, YouTube revamp, Sports power couple, Fran Kelly
by Mediaweek Admin – Sep 19, 2024
Media buyers share opinions on YouTube’s Brandcast 2024: ‘Challenging brands to rethink approach’ and ‘Struggles with its media identity’
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
by Alisha Buaya – Sep 16, 2024
'YouTube delivers': Brandcast 2024 unveils insights, innovations, new research and product updates
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
by Alisha Buaya – Sep 13, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Talon Admin – Jul 11, 2024
Video on the rise as three in four Aussies now watch short online news videos
Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.
by Talon Admin – Jun 21, 2024
Ipsos iris expands to include audience data from YouTube
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
by Tess Connery – May 27, 2024
Foxtel Media launches the Video Futures Collective, a think-tank championing streaming and digital video
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
by Mediaweek Admin – Mar 6, 2024
Netflix and YouTube remain top choice for Australian audiences: YouGov
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
by Talon Admin – Feb 22, 2024
VA Media expanding its suite of YouTube channels as it commissions originals
VA Media’s Hannah Barnes on making My First Time and launching Luxury Living channel
by Talon Admin – Feb 5, 2024
