Alisha Buaya
Australians remain sceptical of businesses and media: Edelman Trust Barometer
Distrust in government leaders went up three percentage points to 59%. It was the same with business leaders, rising five points to 59%.
by Alisha Buaya – Mar 14, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Avid Collective and Brand Metrics partner on native content campaign insights
Avid will measure the impact of brand awareness, brand consideration, brand preference, and action intent.
by Alisha Buaya – Mar 13, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
OMG's Kristiaan Kroon asks TV industry for 'more collaboration and less competition'
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
by Alisha Buaya – Mar 13, 2024
Westfield extends collaboration with The Walt Disney Company
The brands first came together to celebrate Disney’s 100th anniversary last year.
by Alisha Buaya – Mar 13, 2024
SLIK to create virtual experience for Paralympics Australia ahead of Paris 2024 Games
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
by Alisha Buaya – Mar 12, 2024
Hello Social welcomes new hires, including viral TikToker
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
by Alisha Buaya – Mar 12, 2024
Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024
Australia and Canada to have 'important discussions' after Meta exits news deals
Communications minister Michelle Rowland and the minister for Canadian heritage Pascale St-Onge will meet later this month.
by Alisha Buaya – Mar 11, 2024
How Publicis, Seven, Enero, and Ten are marking IWD
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
by Alisha Buaya – Mar 8, 2024
