Alisha Buaya
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
'No one can tell brands how they should react': Will advertisers punish Meta for exiting news deals?
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
by Alisha Buaya – Mar 6, 2024
Digital expert slams publishers for seeking "intervention over innovation" after Meta pulls out of media deals
"It has largely been the failure of media publishers to effectively monetise their businesses and build robust business models."
by Alisha Buaya – Mar 5, 2024
Government and ACCC "considering options" after Meta's decision to ditch news media deals
"The idea that research and work done by others can be taken for free is simply untenable."
by Alisha Buaya – Mar 1, 2024
Google remains committed to the News Media Code deals after Meta pulls out
Google has already begun renegotiation talks with publishers close to expiry.
by Alisha Buaya – Mar 1, 2024
Meeting of the Minds: News Corp's Tom Sheppard and Emily Van Arendonk
Sheppard and Van Arendonk share their perspectives, thoughts and opinions.
by Alisha Buaya – Mar 1, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Mark Lollback's new mentoring venture: Connecting senior execs with the likes of Steedman and Ronson
"We're putting the mentee in control ... This is not like some of these masterclasses where you pay a lot of money, but you're one of the 1,000 people or one of the 400 people on bloody Zoom calls."
by Alisha Buaya – Feb 29, 2024
Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.
by Alisha Buaya – Feb 28, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
"It can't be set and forget": Cathy O'Connor on oOh!media closing the gender pay gap and its ambitions for an equal workforce
"We've been working hard with a dedicated team and strategies in place for a number of years now."
by Alisha Buaya – Feb 26, 2024
"Real competition" or "overkill"? Media buyers weigh in on Hubbl
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
by Alisha Buaya – Feb 26, 2024
