Alisha Buaya
UM veteran Andrew Murray exits; agency makes redundancies
Murray spent 20 years with the agency, with the last four years as its national head of trading.
by Alisha Buaya – Feb 25, 2024
"There's a misconception ... that AI and the metaverse are different:" Meta's Will Easton
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
by Alisha Buaya – Feb 23, 2024
Alex Sol Watts departs from creative agency Bullfrog
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
by Alisha Buaya – Feb 21, 2024
Next Creative Leaders awards recognises Stacey Karayannis and Kiah Nicholas for their work and leadership
The awards celebrates and gives a global platform to talented, gender-expansive creatives on the rise in the industry.
by Alisha Buaya – Feb 16, 2024
Meeting of the Minds: Ryvalmedia's Julie Gabelich and Cohen Sizemore
Gabelich and Sizemore share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 15, 2024
How the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
by Alisha Buaya – Feb 14, 2024
Are you ready for it? Mediaweek takes a look at the brands jumping on the Taylor Swift bandwagon
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
by Alisha Buaya – Feb 13, 2024
Self-improvement and sustainability are Gen Z’s top focuses in 2024, Meta reveals
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
by Alisha Buaya – Feb 9, 2024
Meeting of the Minds: Mediahub's Gerry Bowness and Kaitlin Wiley
Bowness and Wiley share their perspectives, thoughts and opinions.
by Alisha Buaya – Feb 8, 2024
The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
by Alisha Buaya – Feb 2, 2024
TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Netflix signals more local partnership deals as it readies to battle for market share
"Creating great value bundles with partners is something Netflix does globally and is core to our business in Australia."
by Alisha Buaya – Jan 28, 2024
