Alisha Buaya
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Former Omnicom CEO Peter Horgan makes the leap to JOY
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
Snapchat supports marketers with launch of App Power Pack
Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'
by Alisha Buaya – Sep 2, 2025
Horror icons M3gan, Chucky, and Freddy Fazbear deliver Fanta a spine-tingling sensation
Martyn Ferguson: 'This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.'
by Alisha Buaya – Sep 2, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
UnLtd Cup brings 500 staffers from across adland together to kick goals for youth charities
Philippa Moig: 'Every goal scored helps change the trajectory for young people at risk and creates brighter futures.'
by Alisha Buaya – Sep 2, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
Clicks Don't Pay the Bills: Why Post-Click Data is the Only Metric That Matters
If you want your marketing to survive the next budget cut, stop celebrating the top of the funnel and start interrogating the bottom.
by Alisha Buaya – Sep 2, 2025
Soda Communications takes the helm for HX Expeditions in ANZ
Shannon Davis: 'It was extremely important to us to align with a like-minded agency who understand our product and brand as well as the challenges of our sector.'
by Alisha Buaya – Sep 2, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
