Alisha Buaya
It's always personal with values-based brands. Just ask Tesla
'Consumers don’t just buy on price or performance - they also buy on values. But if those values shift, or consumers decide they were fake to begin with, the consequences are real.'
by Alisha Buaya – Apr 16, 2025
All eyes on Garnier with programmatic 3DOOH activation via QMS, Wavemaker and Made This
Adorna Yip: 'Garnier is committed to innovation, and this programmatic 3DOOH campaign perfectly embodies that spirit.'
by Alisha Buaya – Apr 16, 2025
oOh!media and 9News partner to provide content across large format digital OOH network
Cathy O’Connor: 'This initiative further reinforces oOh!’s commitment to making public spaces better.'
by Alisha Buaya – Apr 16, 2025
Special cements Uber APAC leadership team with key appointments
Cade Heyde: 'With Peter and Alan joining them, we believe we have one of the best, most exciting teams in the world.'
by Alisha Buaya – Apr 16, 2025
Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
AKQA promotes AUNZ ECD Tim Devine and makes key appointments to global executive committee
Stephan Pretorius: 'These leadership appointments mark a pivotal moment for AKQA.'
by Alisha Buaya – Apr 16, 2025
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
Common State unveils major client wins and senior appointments
Luke McKinnon: 'These senior appointments and partnerships reflect the scale of that ambition.'
by Alisha Buaya – Apr 15, 2025
OOH industry reports 334.1 million in media revenue for Q1 2025: OMA
Elizabeth McIntyre: 'We're in a strong position for sustained growth this year and beyond.'
by Alisha Buaya – Apr 15, 2025
InfoSum expands into New Zealand with client partner appointment
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale.'
by Alisha Buaya – Apr 15, 2025
Slingshot wins Novo Nordisk and Dry July Foundation
Jane Waterhouse: 'Both Novo Nordisk and Dry July are tackling critical health issues that require thoughtful, well-targeted communication.'
by Alisha Buaya – Apr 15, 2025
