Alisha Buaya
How automation is helping OOH become more efficient
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
by Alisha Buaya – Apr 17, 2025
Kita Alexander wows on stage at Nova's Red Room presented by Maybelline
The performance followed the success of her latest single, Press Pause.
by Alisha Buaya – Apr 17, 2025
I.M.A acquires Proof Communications
Laura Tesluk: 'The acquisition amplifies our existing capabilities and enriches our market presence as we continue our own rapid growth.'
by Alisha Buaya – Apr 17, 2025
Seven and iProspect tap into reality TV to launch Solo by MYOB
Sam Bremner: 'We specifically wanted to highlight the aspect of reality TV and the involvement of sole traders in bringing TV shows like this to life.'
by Alisha Buaya – Apr 17, 2025
Sydney Water makes water conservation fun with mini-golf experience at Royal Easter Show via Curious Nation
Tim Barrett: 'Our mini-golf activation turns the urban water cycle into something tangible and fun.'
by Alisha Buaya – Apr 17, 2025
SBS Media reveals finalists of Sustainability Challenge
Kate Young: 'The shortlist for the Sustainability Challenge represents the best of the crop in terms of authenticity and innovation.'
by Alisha Buaya – Apr 17, 2025
The digital dogfight for Australia’s 2025 Election where YouTube is central
Adgile's Shaun Lohman: 'We are seeing a step up on the use of technology and they are selectively attacking rival parties on a seat-by-seat basis.'
by Alisha Buaya – Apr 17, 2025
TikTok expands brand safety offering with new suitability controls and playbook
Sofia Hernandez: 'The TikTok Safety Suite goes beyond industry standards to provide advertisers with proactive, flexible solutions that put control in their hands.'
by Alisha Buaya – Apr 17, 2025
NZ indie Thompson Spencer expands to Australia
Melanie Spencer: 'Our vision has always been to build one of the greatest modern ad agencies in the world. We’ve earned our reputation in New Zealand and proven our impact globally.'
by Alisha Buaya – Apr 17, 2025
From My Feed: The surge in sober curious events and why I am here for it
This isn't just about individual fitness; it's about a collective experience.
by Alisha Buaya – Apr 16, 2025
Inside Google's new Ad Safety Report: Key policy updates and progress on election ads
In a Mediaweek exclusive, Google’s general manager of Ads Safety discussed combating bad ads and advertiser accounts, the reliance on human moderation, and policies around AI-generated election ads.
by Alisha Buaya – Apr 16, 2025
Mr Roses launches cheeky campaign based on 'Marriage Insurance'
James Stevens: 'This campaign gives a wink to that truth, showing we don’t take ourselves too seriously, but we do take relationships and quality seriously.'
by Alisha Buaya – Apr 16, 2025
