Alisha Buaya
Westpac appoints BMF as its creative agency
Carolyn McCann: 'Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future.'
by Alisha Buaya – Feb 21, 2025
Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Western Sydney International airport launches tender for out-of-home digital advertising
There will be around 80 different digital advertising assets across the airport, including large format outdoor digital signage and in-terminal advertising screens.
by Alisha Buaya – Feb 21, 2025
Ogilvy appoints new executive creative director in Sydney
Michelle Holland: 'Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent.'
by Alisha Buaya – Feb 21, 2025
Opus Agency acquires The Company We Keep
Nigel Ruffell: 'This partnership opens up new opportunities for our team, our clients, and our future.'
by Alisha Buaya – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
New agency Daylight launches in local market as more publishers invest in their brands
Lee Lowndes: 'The influence of social platforms is going to play such a drastic role with audiences, the ability for them to be switched off overnight is a looming reality.'
by Alisha Buaya – Feb 21, 2025
Diane Markovski on IMAA Indie-Pendence Day conference: 'It is reassuring to know we are supported'
'Indie agencies are smaller and nimble but usually filled with more years of experience than some of the big guys.'
by Alisha Buaya – Feb 21, 2025
Rethinking Success: Why balancing challenge and enjoyment is key to agency growth
'We need a healthy balance of experiences, ones that are both challenging and fulfilling.'
by Alisha Buaya – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
