Alisha Buaya
TikTok and Meta respond to eSafety findings on inadequate age rules on social media platforms
Julie Inman Grant: 'Social media services not only need to make it harder for underage users to sign up to their services in the first place.'
by Alisha Buaya – Feb 25, 2025
More data, more confusion? It’s time to figure out what’s going on with measurement
A perfect storm of factors has led to this untenable landscape of measurement complexity.
by Alisha Buaya – Feb 25, 2025
Snap launches tiered brand suitability solutions for advertisers
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
by Alisha Buaya – Feb 24, 2025
Coca-Cola revives 'Wanta Fanta' campaign ahead of Lemon flavour
Kate Miller: 'We’re constantly driving product innovation and are confident Fanta Lemon will deliver.'
by Alisha Buaya – Feb 24, 2025
Box office: Bridget Jones claims the crown from Captain America
This weekend, the Australian box office made $10.14m.
by Alisha Buaya – Feb 24, 2025
Airwallex appoints director of marketing to oversee ANZ region
Andrew Balint: 'Jen has a stellar reputation for launching successful campaigns and brand building.'
by Alisha Buaya – Feb 24, 2025
GroupM welcomes strengthens commerce team with new hires
Marc Lomas: 'Investing in top talent is crucial in today's dynamic commerce environment.'
by Alisha Buaya – Feb 24, 2025
Fabulate welcomes former GroupM executive as client service and operations director
Toby Kennett: 'Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
Media Movers: Andrew Hicks, Nikki Grafton, Nik Doble and Carla Mathisen
Plus: Max McKeon, Christine Watts, Todd Reilly and Joanna Lilley.
by Alisha Buaya – Feb 21, 2025
Google admits major Privacy Sandbox failures in CMA report
James Bayes: 'This pullback on Privacy Sandbox may demonstrate that Google is quietly retreating from the open internet ahead of the DOJ trial resuming next month.'
by Alisha Buaya – Feb 21, 2025
